hp spreadsheet

My magazine

Client Proposal

The technical restriction for my Extra Terrestrial energy drink it can only be a smallish to medium sized bottle, not a jug, and that we can't use chemicals to create the illuminous green colour of the energy drink. The USP of Extra Terrestrial is that its got an alien bottle, illuminous green contents and the curve on the back of the alien so that its easy to hold. i would like the adverts to introduce a brand new product to the public and increase sales, i think the best type of style for my advertising would be too use the print and Tv method. The kind of print advert i would like would to just maybe show space? and maybe make a little story out of it, so the possible buyers of our product would be interested in it. The target audience for this product is anyone, although slightly aimed more at children, teens and people that excersize. The maximum amount of money that we will need for this will be around £55000 and £60000.

My product Details

The name of my product will be 'Extra Terrestrial', it is an illuminous green energy drink that is in a bottle shaped like an alien. The USP of my product is how unique it will be compared to the other drinks, it will stand out, and that the curve on the back of the alien is how you hold the bottle.

What is the ASA?

The ASA stands for advertising standards authority. It is the self regulatory organisation of the advertising industry in the UK. It is also a non statutory organisation and so cannot interpret or enforce legislation.

 The background will probably be dark red, green or black. the shoe will be white, because snow white is pure and innocent, and white seems like the best colour for this,also, the slogan is 'pure as snow' because it links to snow white, the main part of the advert. 

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